Mid Continental Gems Jewelers

Custom Engagement & Wedding Rings, Fine Jewelry, Diamonds, Bridal, Jewelry Design & Repair

                    If you can dream it we can create it!

1514 S 84th St West Allis WI 53214

For 30 years, Mid-Continental Gems has offered personalized service, the best quality, and most affordable jewelry available in today‚Äôs market.  We proudly serve West Allis WI and the greater Milwaukee area.


Mid-Continental Gems is a family owned jewelry store specializing in affordable custom engagement rings, the highest quality diamonds and gems, with an emphasis on top value for our clientele. We are known for providing certified diamonds at or below wholesale prices.  


We specialize in the providing the finest quality jewelry and custom design, at very competitive prices. Our staff are GIA Accredited Jewelry Professionals, Diamond, and Colored Stone Graduates .


In addition to our experienced staff, we utilize the finest custom designers for custom jewelry creation and flawless jewelry repair at affordable prices.


We are located in West Allis, Wisconsin  and proudly serve the surrounding areas as well.


Please feel free to stop in and view our selection of bridal, fine jewelry, colored stones, and newly added line of estate jewelry.  Also, click the Contact link located at the top of this page if you would like more information about our services, or to ask us any questions you might have.


Check back frequently for new updates to our website. There's much more to come!



Wedding & Bridal

We offer a full line of in stock diamond engagement and wedding bands for both men and women.  We also specialize in custom ring creation.

Colored Gemstones

We have a unique line of  beautiful colored stone jewelry.

Estate Jewelry

We offer a unique and ever changing line of interesting and unique vintage estate jewelry.